Nichole LeFebvre

From content strategy to copy edits, I offer an imaginative, inclusive approach to storytelling. Scroll for project samples. 

01

Print Magazine

Head-Royce School's alumni magazine needed a new look to reflect its academic excellence and interest in fostering future-thinking, global leaders. Collaborating with a graphic designer and school administrators, I led the art direction and brought the magazine into the 21st century. 

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As the biannual magazine's managing editor, I set each issue's content plan and production schedule. I wrote eye-catching headers and captions, reported compelling feature articles, and edited contributions from my talented colleagues.

Writing Samples
 

• Feature: "Student-Journalists Report on Gun Violence" 

• Feature: "Spotify Names MacLaine '19 a Fresh Find" 

• Alumni Profile: "A jet-engine specialist, Kimberly Ennix-Sandhu ‘79 has worked at NASA for twenty-eight years." 

02

Cultural Criticism

A member of the National Book Critics Circle, I write criticism on literature-in-translation. For the Los Angeles Review of Books, I wrote about Jazmina Barrera's new memoir Linea Nigra, translated from the Spanish by Christina MacSweeney. In the face of climate disaster, Barrera writes with refreshing optimism and awe. 

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To read more of my essays and criticism, see the "writer" page of this website. 

Writing Samples​​

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• Website copy

• Press release: "New York Times #1 Bestselling Author Angie Thomas to Speak at Head-Royce School"

• Event recap: "Finding Purpose in Words with Award-Winning Author Kwame Alexander"  

03

Event Marketing 

For each installment of the CommunityEd speaker series, I set a marketing plan, resulting in a sold-out, 1,000-person crowd for author Angie Thomas and a successful pandemic pivot to interactive webinars, with over 1,300 guests logging in to learn from Angela Davis. I promoted the events across social media, email marketing, paid ads (print, online), targeted press outreach, and hand-delivered postcards to peer schools, libraries, and bookstores.

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The Angie Thomas event raised over $20,000 for the NIA Endowed Scholarship for students of color, through a combination of targeted outreach, ticket sales, a live appeal, and a follow-up donation reminder.

Design Samples​​

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• Skilled with Photoshop, InDesign, and Procreate, I've created social media assets (above, right), newsletter headers, and printed postcards. 

04

B2B Marketing 

For the copywriting agency MarketSmiths, I wrote about the importance of hyper-local copywriting and how sandwiches (yes, really!) offer a fine writing exercise. 

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Writing with an authentic sense of place is difficult to fake. Half-hearted attempts sound cheesy or clichéd. When place-based writing is done well, however, your audience will lean forward and listen, trusting your voice as authority.