From content strategy to copy edits, I offer an imaginative, inclusive approach to storytelling. Scroll for project samples.
Head-Royce's alumni magazine needed a new look to reflect the school's academic excellence and interest in fostering future-thinking, global leaders. Collaborating with a graphic designer and school administrators, I led the art direction and brought the magazine into the 21st century.
As the biannual magazine's managing editor, I set each issue's content plan and production schedule, hiring and managing our freelance designers and photographers. I wrote eye-catching headers and captions, reported compelling features, and edited contributions from my talented colleagues.
Feature: "Spotify Names MacLaine ’19 a Fresh Find,"
an article on a young alumna's debut album, exploring
why the music we listen to as teens sticks with us for life.
Feature: "How Did that Work?," an article on how
virtual learning impacted science labs and fine arts
classes, weaving in appreciation for annual fund donors.
Profile: Dr. Piper Below '99, a feature on a notable
alumna who is researching Covid-19's impact on the Hispanic population.
As a copywriter with the New York-based agency MarketSmiths, I wrote B2B blog posts, positioning the firm as an industry leader. One explained the importance of authenticity in hyper-local marketing.
I wrote SEO-optimized blogs and websites for a range of clients, including this post for a women's consumer healthcare brand.
At Head-Royce, I planned social media campaigns (Instagram, Facebook, and LinkedIn) to encourage joy and community connections during the pandemic.
For each installment of the CommunityEd speaker series,
I set a communications plan, resulting in a sold-out, 1,000-person crowd for author Angie Thomas and a successful pandemic pivot to interactive webinars, with over 1,300 guests logging in to learn from Angela Davis. I promoted the events across social media, email marketing, paid ads (print, social), targeted press outreach, and hand-delivered postcards to peer schools and libraries.
The Angie Thomas event raised over $20,000 for the NIA Endowed Scholarship for students of color, through a combination of targeted outreach, ticket sales, a live appeal, and a follow-up donation reminder.
A member of the National Book Critics Circle, I write criticism on literature-in-translation. For the Los Angeles Review of Books, I wrote about Jazmina Barrera's new memoir Linea Nigra, translated from the Spanish by Christina MacSweeney. In the face of climate disaster, Barrera writes with refreshing optimism and awe.
To read more of my essays and criticism, see the writer page of this website.