
Nichole LeFebvre

From content strategy to copy edits, I offer an imaginative, inclusive approach to storytelling. Scroll for project samples.
01
Print Magazine
Head-Royce School's alumni magazine needed a new look to reflect its academic excellence and interest in fostering future-thinking, global leaders. Collaborating with a graphic designer and school administrators, I led the art direction and brought the magazine into the 21st century.
As the biannual magazine's managing editor, I set each issue's content plan and production schedule. I wrote eye-catching headers and captions, reported compelling feature articles, and edited contributions from my talented colleagues.
Writing Samples
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Feature: "Student-Journalists Report on Gun Violence"
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Feature: "Spotify Names MacLaine '19 a Fresh Find"
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Alumni Profile: "A jet-engine specialist, Kimberly Ennix-Sandhu ‘79 has worked at NASA for twenty-eight years."

02
Cultural Criticism
A member of the National Book Critics Circle, I write criticism on literature-in-translation. For the Los Angeles Review of Books, I wrote about Jazmina Barrera's new memoir Linea Nigra, translated from the Spanish by Christina MacSweeney. In the face of climate disaster, Barrera writes with refreshing optimism and awe.
To read more of my essays and criticism, see the "writer" page of this website.
Writing Samples
03
Event Marketing
For each installment of the CommunityEd speaker series, I set a marketing plan, resulting in a sold-out, 1,000-person crowd for author Angie Thomas and a successful pandemic pivot to interactive webinars, with over 1,300 guests logging in to learn from Angela Davis. I promoted the events across social media, email marketing, paid ads (print, online), targeted press outreach, and hand-delivered postcards to peer schools, libraries, and bookstores.
The Angie Thomas event raised over $20,000 for the NIA Endowed Scholarship for students of color, through a combination of targeted outreach, ticket sales, a live appeal, and a follow-up donation reminder.
04
B2B Marketing
For the copywriting agency MarketSmiths, I wrote about the importance of hyper-local copywriting and how sandwiches (yes, really!) offer a fine writing exercise.
Writing with an authentic sense of place is difficult to fake. Half-hearted attempts sound cheesy or clichéd. When place-based writing is done well, however, your audience will lean forward and listen, trusting your voice as authority.